Message to the World
Residents in the United Kingdom can expect to see $400,000 in advertising and marketing collateral describing Massachusetts as the premier worldwide destination for tourism in fiscal year 2014.
Those in Germany will be flooded with $250,000 of pro-Massachusetts messages. The French and Italian major markets will absorb $150,000 and $125,000 respectively in advertising messages and marketing spend during the same period.
MOTT or the Massachusetts Office for Travel and Tourism has set aside these funds from a total $1.9 million in maximum allocated dollars to be dispersed to appropriate advertising and marketing vendors who service those markets.
The spend is allocated for the contract year July 1, 2013 thru June 30, 2014.
Well, we thought you might want to know we’re reading this directly from the MOTT Request for Response titled International Destination Marketing and Public Relations Services, Document Number: 2014-MOTT-01.
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